If you consider yourself a serious horologist, you might scoff at the idea of Amazon watches for men. But it’s time to reconsider your stance on the mega e-tailer’s timepiece selection. Already well-established as a source of cheap-but-stylish flexes from Casio and Timex, Amazon is now building its cred as a destination for luxury Swiss brands like Rado and Longines, too. Whether you’re after a classic casual watch to drop in your dad’s stocking, a rugged field watch that can keep up with you on the trails, or a minimalist dress watch to celebrate your little brother’s graduation, you’re bound to find something among the best Amazon watches for men for every person on your holiday shopping list. To prove it, we combed through the Everything Store’s men’s watch listings and narrowed ’em down to these essential brands and styles.
This Japanese electronics brand changed the game when it launched the G-Shock in the early 1980s and has remained at the forefront of digital timekeeping ever since. In addition to countless variations of the G-Shock, Casio has a huge range of other essential designs, including the original Databank calculator watch and the MQ24-9B (a.k.a. Tyler the Creator’s favorite pre-Cartier flex).
Casio classic quartz watch
Casio Pro Trek PRW2500R Tough Solar watch
Casio G-Shock GWM5610 watch
There’s a good reason pretty much everyone who’s into watches has a Seiko in their collection: they just make great watches. It also doesn’t hurt that they offer elite style (and good quality mechanical movements) for far less than anyone else. Get on the God-tier for less.
Seiko Prospex “Arnie” watch
Seiko SNK805 Automatic watch